Follow-up post to ‘Why publishers need an integrated digital strategy’

July 13th, 2011 by Anna von Veh § 0 comments § permalink

My recent post received comments from Aramanc Consulting (thanks Aramanc), who also offered four principles for establishing an agile publishing program. One of Aramanc’s general comments was that it is difficult to understand “why publishers/production companies see ‘digital’ as a separate entity”, and why they still rely on using the PDF as the basis for a digital workflow. I consider these comments tangentially in this post. » Read the rest of this entry «

Why publishers need an integrated digital strategy

July 12th, 2011 by Anna von Veh § 2 comments § permalink

Recently, I’ve seen a couple of posts advocating that publishing companies should establish separate digital units that are given relative freedom to do their own thing; the implication being that the rest of the business carries on largely as before. I don’t agree with this approach, and here’s why. » Read the rest of this entry «

Pressing Books from the web

June 27th, 2011 by Anna von Veh § 0 comments § permalink

Earlier this year, I was searching for a web-based tool that could be used to create both EPUBS and print books. Given the rise and rise of EPUB, Print on Demand, and the increasing sophistication of HTML5 and CSS3 for print as well as onscreen, this seemed like the future of publishing.

As mentioned elsewhere on this site, I was aware of a few companies experimenting in this area. And then I came across Hugh Maguire’s new venture PressBooks, which aims to do just what I was looking for. » Read the rest of this entry «

(X)HTML5 and CSS3 for print and digital products?

May 10th, 2011 by Anna von Veh § 1 comment § permalink

Given that the present/future of publishing is digital (I include POD in this), it would seem a good idea to focus on and develop the potential of (X)HTML5 (strict) and CSS3 for all publishing (print products, EPUB, mobile, etc) rather than going down the DTP and ‘traditional’ XML route.

The argument for this: » Read the rest of this entry «

Musings on XML

May 10th, 2011 by Anna von Veh § 0 comments § permalink

Why publishers need XML

In general, most people in the book publishing industry, particularly in the creative side of the business are there because they love reading and words, love books and are creative, literate and artistically minded people.

This has meant that the craft of creating publications often evolved in an adhoc and unstructured way, with much love and care being given to a book, following a fluid organic process. » Read the rest of this entry «

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