Contented

February 6th, 2012 by Anna von Veh § 4 comments § permalink

The other day, Ingrid Goldstein and I were discussing content strategy and publishing (in preparation for a workshop we will be giving at the Publishers’ Forum in Berlin in April.) We got to talking about the often slow rate of adoption of content management when compared with other document-heavy industries.

One of the reasons may be that much of the current language of content management uses the language of logic, with little attention to the lyrical or personal. The reason for this may be that most companies using CMSs up until now have been businesses outside the creative field. Within these contexts, the purely rational language of content management may be valid.

Publishing companies, however, are different. » Read the rest of this entry «

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