Writing undercover on the web

February 3rd, 2012 by Anna von Veh § 21 comments § permalink

Confession: I’m a serious fan of the TV show, Castle,  which stars the ‘Geek God’, the witty Nathan Fillion, and the beautiful, and enviably multilingual, Stana Katic. What does this have to do with publishing, you may ask. Well, a lot it turns out.

I tweet about Castle under a ‘Castley’ pseudonym, and fangirl with the best of them (many of them teenagers, but also a fair smattering of English majors, doctors, teachers, film/media types, and of course, Firefly fans). What became increasingly interesting to me as I watched the show and followed fans on Twitter was the way the show crossed the usual boundaries of fandoms, media types and genres. I was particularly fascinated with how a show about a crime writer seemed to be encouraging young people to read long-form narrative that they might not have read otherwise, if they read books at all.

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Follow-up post to ‘Why publishers need an integrated digital strategy’

July 13th, 2011 by Anna von Veh § 0 comments § permalink

My recent post received comments from Aramanc Consulting (thanks Aramanc), who also offered four principles for establishing an agile publishing program. One of Aramanc’s general comments was that it is difficult to understand “why publishers/production companies see ‘digital’ as a separate entity”, and why they still rely on using the PDF as the basis for a digital workflow. I consider these comments tangentially in this post. » Read the rest of this entry «

Why publishers need an integrated digital strategy

July 12th, 2011 by Anna von Veh § 2 comments § permalink

Recently, I’ve seen a couple of posts advocating that publishing companies should establish separate digital units that are given relative freedom to do their own thing; the implication being that the rest of the business carries on largely as before. I don’t agree with this approach, and here’s why. » Read the rest of this entry «

(X)HTML5 and CSS3 for print and digital products?

May 10th, 2011 by Anna von Veh § 1 comment § permalink

Given that the present/future of publishing is digital (I include POD in this), it would seem a good idea to focus on and develop the potential of (X)HTML5 (strict) and CSS3 for all publishing (print products, EPUB, mobile, etc) rather than going down the DTP and ‘traditional’ XML route.

The argument for this: » Read the rest of this entry «

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