Follow-up post to ‘Why publishers need an integrated digital strategy’

July 13th, 2011 by Anna von Veh § 0 comments § permalink

My recent post received comments from Aramanc Consulting (thanks Aramanc), who also offered four principles for establishing an agile publishing program. One of Aramanc’s general comments was that it is difficult to understand “why publishers/production companies see ‘digital’ as a separate entity”, and why they still rely on using the PDF as the basis for a digital workflow. I consider these comments tangentially in this post. » Read the rest of this entry «

Why publishers need an integrated digital strategy

July 12th, 2011 by Anna von Veh § 2 comments § permalink

Recently, I’ve seen a couple of posts advocating that publishing companies should establish separate digital units that are given relative freedom to do their own thing; the implication being that the rest of the business carries on largely as before. I don’t agree with this approach, and here’s why. » Read the rest of this entry «

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